Consumer Engagement through customer matched giving offers is a form of customer engagement whereby companies create a customer matching gift program. Customer Matched Gifts is most often applied in response to natural disasters and holiday giving, is becoming more common as a way to engage customers and gain insight into customer values as a means to increase customer loyalty.
5 Tips for a Successful We Care Program at Kendall Automotive Group Kendall Automotive Group embodies everything we think of when we see or hear about a "We Care Program" as a Corporate Philanthropy strategy or part of a larger CSR program. Until recently, my only experience with auto dealers was as a customer either buying or servicing a car. As a buyer, I find the process stressful, uncomfortable and expensive, or in the case of servicing a car, time consuming. What I didn’t know was how deeply they care about their employees and the communities where they do business and where their employees live and work. My eyes have been opened here at GivingTrax where we help businesses manage & share their [...]