Corporate giving programs are being leveraged to engage employees, customers, and to improve the communities in which they conduct business.
Corporate giving programs are still a large component of social responsibility strategies for businesses. The roots of corporate giving go back to corporate philanthropy dating back to the era of the Rockefellers, Morgans and Carnegies. And while writing checks does not substitute for actually “doing good” on social, environmental and corporate governance issues, it does provide much needed support for nonprofits across the country.
Companies are responding in kind, from Unilever boldly committed to doubling sales while slashing its economic impact to Ford tinkering with recyclable and even edible materials in its cars. And, both companies still run strong corporate philanthropy and employee giving programs. Corporate Philanthropy programs are a strategic tool in a company’s toolkit to engage employees, engage customers, and improve the communities in which they conduct business. Below are few leading examples of businesses that run corporate giving programs:
Microsoft: Thirty years ago the once “tiny” company with 200 employees raised $17,000 for nonprofits. Now that yearly mark has topped $1 billion: the contributions of 35,000 employees have reached 31,000 non-profits since the program launched in 1983.
Year after year, the company matches its employees’ contributions, and Microsoft raises additional funds from a bevy of activities from a 5K run to online auctions. The giving goes beyond cash; employees at Microsoft have access to an online volunteering matching tool that connects them to nonprofits who can benefit from their skills. Microsoft Citizenship lives up to its name. Emphasis on giving is part of Microsoft’s new $500 million YouthSpark initiative to solve unemployment problems while building technical skills around the world.
Toyota: Since 1974, Toyota and its charitable foundation has completed much good work on both sides of the Pacific. In 2010, the Toyota Foundation shifted its focus as a response to the increased threats across the globe, including environmental degradation and food security. From its headquarters in Nagoya, Toyota provided grants totaling almost $6 million during FY2011; out of its U.S. headquarters in Torrance, CA, Toyota USA has donated over half a billion dollars to American nonprofits since 1991.
Other companies have a long tradition of doing well, too: Target has been an engaged community stakeholder for a half century and Boeing is well regarded for its spirit of generosity. Plus, add the countless small and medium businesses whose donations of time and money go unheralded.
Businesses across the Pacific Northwest are now using GivingTrax® to manage their corporate philanthropy, community giving, workplace giving and employee engagement programs. GivingTrax®, provides a cloud-software for giving, uniting businesses, their employees and customers collaboratively to enhance the ease, awareness & impact of charitable giving. GivingTrax® offers disruptive technology by providing a shared network for business, employee and consumer giving. Businesses can even share their impact automatically on their dedicated page and to social media sites, like Facebook. In this way, GivingTrax® makes social media more relevant.
For more information on GivingTrax® contact us at 206.486.0186 or [email protected].